CONSULTING, CREATIVITY AND IMPLEMENTATION

As companies evolve from the traditional CRM approach to CXM (Customer Experience Management) they gain the ability to reinvent the relationship between brands and their customers by combining data intelligence, technological innovation and digital creativity.

Varibase team of CXM specialists develops innovative and interactive relationship marketing strategies for our clients. Our CXM programs reflect best practices in Europe and North America and they are deployed via either our technological platforms or those of our clients.

At both our offices in Paris and Montreal, you will find dynamic, passionate people dedicated to designing the most creative interactive campaigns, crafting just the right message to the right person at the right time via the right channels. The goal is to create a seamless experience; fluid, rich and personal enough so that the customer truly and sustainably engages with the brand.

THE DETERMINATION TO UNDERSTAND BEFORE ACTING

DATA / SEGMENTATION / REPORTING


Our business intelligence manages all reporting and creates statistical models in order to increase operational efficiency. This in-depth customer knowledge generates significant added value.


Customer Experience Management


Starting with data analysis, we develop the best CXM (Customer Experience Management) strategies at point of sale, on the web, on mobile networks, or in social media; strategies that will make your brand a success and sustainably engage with your customers.


OMNICANAL MANAGEMENT


Our solutions are designed to activate customers from the very first contact with your brand … and to build that trust throughout the life cycle. This turns prospects into customers and keeps them engaged in a program that builds lasting relationships.


AGENCY EXPERTISE

DATABASE


Audit, clean up, data compilation,
enhancement and connection to transactional and analytical tools
Targeting, data-mining, campaign management


CUSTOMER JOURNEY AND SEGMENTATION


Acquisition and qualification
Analysis of purchase behaviour
Operational segmentation
Life cycle and predictive models


STRATEGY AND ACTION PLAN


Identifying issues and business opportunities
Marketing strategy by segment
Tactical plan and engagement scenario
Loyalty program


CAMPAIGN DEVELOPMENT


Campaign and message development
Defining offers and scenarios by target
Content personalization based on customer profile
Automatizing and deploying marketing campaigns


TECHNOLOGICAL ECOSYSTEM


Audit of your technological needs
CXM platform recommendation
Platform integration
Platform parameters and management


PERFORMANCE ANALYSIS


Data Visualization and dashboard setup
Result tracking by campaign and scenario 
Strategy analysis by customer
Marketing strategy optimization


OUR PROGRAMS

In both France and Canada, our clients are from diverse business sectors: equipment, lifestyle, luxury, health, consumer services, etc. Yet for each client, the process is the same: we must understand them first, then we develop a customized relationship initiative.

CONTACT VARIBASE

PARIS

25, rue d’Hauteville
75010 Paris
FRANCE

Tel : +33 1 43 18 01 07

MONTREAL

50 Queen Street, Suite 203
Montreal QC H3C 2N5
CANADA

Tel : +1 (514) 871 0775